What Did You Call Me? Yeah, I’m Good With That
This here is one of the many reasons I love craft beers.
In the last two weeks of VHT, I first proclaimed a belief brought about by drinking Dale’s Pale Ale from Oskar Blues Brewery. Then a mere week later, I had a coming of age learning experience where that belief was challenged by drinking Deviant Dale’s IPA from the same Oskar Blues Brewery. In the end, and true to form for me, I refuted the experience as a learning one, confirmed my initial opinion was correct and got drunk knowing I was right.
This week I’m drinking Arrogant Bastard Ale from Stone Brewing Company. Now it should be said I’m a big fan of Stone, although I’m a big fan of beer so I guess that makes sense, huh? But a beer like Arrogant Bastard is one of the many reasons I love craft beers and craft-breweries. The reason?
They. Don’t. Give. A. Shit.
Home-brewers, and perhaps eventual craft-brewers, know that they’re never going to be Coors or Budweiser. As I write these posts and promote these strange brews, I know that most people aren’t ever going to try them. As a drinker, I know most will stick with what’s familiar and what they’ve drank for years, never straying far from that path.
I know because I was that person for quite some time.
But, much like the brewers of beers similar to Stone Arrogant Bastard Ale, I love these beers; I love the initiative and imagination to create them, I love the individuality and personality in their identity, and I respect the sheer power of will to mass-produce them, knowing their marketing to a niche rather than the masses.
They’re good with it, as am I.
Ray Ban outlet
Hey, welcome to my niche. Wait, do I have a niche? I’ll mull it over.
The fact that Stone was willing to put a swear word in the name of one of their beers, albeit a very weak curse by my standards, shows some of the don’t-give-a-shit-ness I’m talking about.
Don’t-give-a-shit-ness? Go ahead and use it if you’d like.
I imagine a father of three, dripping with sweat after a painstaking hour of mowing the lawn. His young son, Jeffrey, eager to get his father a beer as most young boys are, runs to the beer fridge in the garage:
Jeffrey: Can I get you a beer, dad?
Jeffrey: Bud Light?
Jeffrey: Miller Lite?
Father: God no. How did that get in there?
Jeffrey: Arrogant Bastard?
Father: Go to your room. But on your way, bring me that beer.
Any beer that has the potential to get a young boy or girl grounded simply by saying its name, I’m all in.
Stone Arrogant Bastard Ale
Arrogant Bastard is a great tasting ale, with 7% alcohol and the phrase “You’re Not Worthy” on the front of the bottle. Stone is just cool, plain and simple, and the willingness to implement a tongue-in-cheek attitude of “we’re amazing and you’re not” is great. Take the description of their beer which is on the back of the bottle:
You know what, it’s a great description, but it’s long and I have a suspicion that if you visually see the length you’ll say “that’s too long” and will leave my site, if you haven’t already. So find the bottle at your local liquor or grocery store and read it.
The back of the bottle of Stone Arrogant Bastard Ale tells you all you need to know about Stone Brewing, and for the most part craft-brew attitudes in general. Be yourself, be creative and to hell with everything else.
So whether you’re an arrogant bastard or not, drink Stone Arrogant Bastard Ale.
It knows you want to.
See what I did there?